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Research notes for product teams building with market evidence.

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REVIEW_INTELLIGENCE

March 10, 2026

3 min read

How to Turn App Store Reviews Into Product Strategy

A practical framework for converting raw review noise into concrete roadmap priorities, market positioning, and messaging.

Product StrategyReview AnalysisMarket Research

GAP_MAPPING

March 6, 2026

3 min read

Run Feature Gap Analysis Before You Write a Roadmap

Why competitive feature research should happen before ideation, and how to avoid building parity features that never move the market.

Feature GapRoadmappingCompetitive Analysis

CATEGORY_VALIDATION

February 27, 2026

3 min read

Validate App Ideas with Competitive Signals Before You Build

A lean validation method that combines review mining, category scanning, and positioning checks before a team commits to execution.

ValidationCompetitive SignalsApp Launch